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Mejuri has gained a cult following for chic, affordable jewelry over the years, so when the brand goes on sale, we’d be remiss not to share. Known for unique, trademark designs–often named after pastries, the styles are fine and semi-fine–not costume, ensuring longevity and sparkle for a long time to come. The brand typically only has one sale annually during Black Friday, so it’s unprecedented to be granted a second sale of the year (thank you, diamond angels!) just in time for Valentine’s Day.

During Mejuri’s ‘Diamond Week’ sale, you’ll find plenty of newly-launched, ethically-sourced diamond jewelry, while many of the most popular pieces are also included in the 15% discount. There are also recently launched new exclusives in white gold and fan favorites like the diamond initial charm.

I prefer white metals like silver and white gold (when budget permits), and Mejuri’s selection is generous for both. Though I purchased a Jewelry Care Kit for my treasures, I have not once yet needed to polish them, and they still shine quite remarkably. The jewelry elevates any outfit, whether casual or a little dressier, making them infinitely useful for different occasions. Sometimes I put them on while lounging at home just because they bring me joy.

Mejuri’s tagline is to “buy yourself the damn diamond,” a simple concept that empowers you to not wait for someone else to buy you the gifts you really want. But if you are buying what will be a very well-received gift for Valentine’s Day, make sure to place your order by February 8 to receive it in time. The sale runs from February 1-7, so score your shiny bling now or miss out on the best prices and selection.

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